Hello I'm,

"I design meaningful and immersive digital experiences that blend creativity and strategy, with the objective of shaping the future of user interactions."
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Web Design
I craft captivating web experiences that seamlessly fuse aesthetics and functionality, ensuring your digital presence leaves a lasting impression
Product Strategy
I develop product strategies rooted in user-centric research and market insights, guiding your vision from concept to successful launch.
UX Strategy
My UX strategies are built on a foundation of empathy, enhancing user satisfaction and loyalty by understanding their needs and pain points.
Information Architecture
I create intuitive information structures that transform complexity into clarity, allowing users to effortlessly navigate and find what they seek.
I elevate brands through data-driven marketing strategies that engage, resonate, and drive meaningful connections with your audience.
I harness the power of data to unlock insights, enabling informed decision-making and continuous optimization for sustained growth.

About Me

              From a young age, I've been captivated by the world of design, scrutinizing and dissecting the intricacies of the built environment. My innate creative and analytical disposition pulled me towards my calling – the realm of Architecture and Design.

My journey as an architect laid the foundation for my unique approach to User Interface and User Experience (UI/UX) design. Through five years of academic study and a year in practice, I developed problem-solving, critical thinking, and creative skills. I became a quality-driven professional, skilled in handling multifaceted design demands. Interpersonal skills, leadership, and effective communication became second nature.

My education and experiences seamlessly transitioned me into the digital design field. Passion for design and technology led me to Canada, where I pursued a post-graduate program in Interactive Media Management at Centennial College, Toronto.

In summary, my journey as a designer is a fusion of my architectural roots, my passion for design, and my unwavering commitment to enhancing user experiences in the digital world. Design, to me, is not just about aesthetics; it's about using the principles of design to solve real-world problems and create meaningful, lasting impact. This is my "why" – the driving force behind my pursuit of excellence in the ever-expanding realm of interactive media.

"I combine the precision of an architect with the creativity of a UI/UX designer, crafting digital experiences that resonate."
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My Projects

Creativision: Bridging Design Dreams

Explore how I crafted an innovative UX design for Creativision, a platform connecting emerging designers and eager clients, fostering creativity, collaboration, and career growth in the design industry.

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Transforming East Wellington Community Services (EWCS) Online Presence

Discover how our team revamped EWCS's decade-old website, enriching it with interactivity, transparency, and a captivating design to better engage donors and volunteers, fostering empathy and support for EWCS's noble mission.

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My Objectives as a UX Designer and Strategist

I combine the precision of an architect with the creativity of a UI/UX designer, crafting digital experiences that resonate.

Innovate Continuously:

I am committed to staying at the forefront of design and technology trends, continuously pushing the boundaries of what's possible in the digital realm.

Solve Complex Challenges:

I relish complex problems as opportunities to showcase my problem-solving prowess. I aim to tackle intricate design challenges with creativity and precision.

Impactful Design:

Success, to me, means delivering designs that make a tangible difference in users' lives. I want my work to have a lasting impact and enhance the way people interact with technology.

Consider the ever-evolving digital landscape and anticipate future user needs, always asking "what if" to stay ahead of the curve.

User-Centric Approach:

Above all, I am dedicated to maintaining a user-centric design philosophy. Understanding user needs, preferences, and behaviours will continue to be at the core of my design process.

"Let's spark a conversation and create something amazing together – drop me a message and let's connect!"

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